The CLEANAIR Posters
CLEANAIR's campaign is not aimed at individuals but against the tobacco industry and is opposed to all forms of direct and indirect advertising and promotion of tobacco products and smoking. As the tobacco industry uses the power of images to promote tobacco, CLEANAIR uses the same means for its campaign. Biman Mullick, an artist and art teacher, has designed a series of award winning posters to draw public attention to smoking and its' effect on health and the environment.
This poster campaign has made a notable impression on the field of smoking education. Over 164,000 copies of CLEANAIR posters have already been distributed. Some were sold and some were given free on request. They are widely used by Health Authorities and other organisations for implementing policies on smoking at work, in places of entertainment or any other public places.
The Greater London Council, St. Charles Hospital, Ealing Health Authority, the World Health Organisation (WHO) in Geneva, Central Nottinghamshire Health Authority, Health Education Authority and the Department of the Environment have all received the full benefit of CLEANAIR's programme and posters have been produced to support their No Smoking policies and to combat "Tobaccoism".
Some of the posters carry polite messages, some have a touch of humour and some bear slogans expressing radical views, but all of them have strong and colourful images to make you think. Some of them are also available in other languages.
On 7th April 1988, WHO, the World Health Organisation, celebrated its 40th anniversary and the world's first "No Tobacco Day". To mark the occasion WHO honoured 11 organisations and 29 individuals with commemorative certificates and medals "'for achievement worthy of international recognition in promoting the concept of tobacco-free societies". Biman Mullick was one of the recipients, chosen for establishing CLEANAIR and for creating a series of posters that politely, strongly and humorously deliver the message that non-smoking is the norm.